The statistics are clear: 4 out of 5 customers prioritize businesses with ethically conscious practices. They want to associate with businesses that care about the planet.

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This should get you wondering - how does my salon contribute towards sustainable efforts? Is my shop in good standing with environmental democrats? How much waste do my products generate?

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But before we venture down that (obviously) long road, let's learn a few tenets of sustainable beauty products.

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Tenets of sustainable business practices 

• No too much plastic

Every environmentally positive company is trying to cut out plastics, even in tiny lipstick containers and their caps. 

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Where you can't avoid plastics entirely, it would be advisable to veer off single-use containers and instead choose refillable types.

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• Create sustainable partnerships

Charities can be expensive especially if you are still a small company. Nevertheless, some clients might expect you to give back to the community.

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So, if you can't start a sustainable charity organization, scout around and join a few that run environmental protection programs. This way, every client that leaves your salon will feel glad to have contributed to the betterment of their surroundings.

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• Save power

Launch an energy audit to unveil power hungry machines and have them removed or replaced. Where possible, use solar power alternatives.

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• Use or sell cruelty-free products

Make sure the products you use or sell don't go through animal testing, contain animal products. Vegan products are on the rise and a larger population of people know that natural ingredients are better for the body.

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Recommended Read: Explore current trends in the salon industry

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Top Sustainable Beauty Products for Your Salon or Spa

There are many sustainable beauty products that you can sell to build your salon's reputation.

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1. Ecotowels

It's almost impossible for salons to do without towels. However, the goal is to cut down laundry products. Ecotowels are a recent invention, known to be highly absorbent, highly degradable and vegan friendly.

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2. Recyclable and refillable packaging

As we strive to reduce human waste, your salon's goal should be to sell products in refillable and recyclable containers.

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3. Organic hair dye

The prominent ingredient in hair dyes is ammonia, which is corrosive. When exposed to anyone for a prolonged period, the consequences can include burning eyes and nose and inflamed respiratory tracts.

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There is an explosion of organic dyes worth checking out if you want to cut down on toxicity. A few worthwhile mentions include Herbatint Permanent Hair Color, Christophe Robin Temporary Color Gel, Saach Organics Hair Color and many more.

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4. Use cruelty-free, plant-based products

Vegan products are hot selling items right now. Whether it's a face cleanser, fragrance, body cream or nail  art, buy those made from plants like cactus, CBD, and other botanicals.

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Examples of organic salon products include Bamford Rose Bath Oil, Skin Proud Overnight Retinol Serum, Aveda Shampure Shampoo Bar, etc.

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5. Adopting online systems

Trees have to be cut down for you to get papers. And as you already know, tree felling is detrimental to the environment. We are living in times when everything is becoming digitised.

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There are many software marketing tools that you can use to manage booking, payments, marketing, communication and much more.

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Related Read: Learn how to market your salon and increase customer base

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Sustainable Beauty Products FTW!

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There is so much to benefit for businesses that take the sustainable direction. This topic has never been talked about or been concerned with like it is today. Look at how ESG investing is now a hot trend.

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To help you stay aboard the changing market and give your salon a powerful and competitive footing, these sustainable beauty products are worth looking into.

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Last but not the least, ensure to take your systems online with a salon management software. Not only does this approach save on paper but streamlines a lot of mundane, yet profit generation salon operations.