Are you ready to take the next step in growing your business? Well, let’s take a look at some simple and effective methods of attracting and retaining customers at your salon. 

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You may believe that the only way to market your business is by spending thousands on advertisements. While this is definitely an effective method to attract customers there is more to successful marketing than getting customers through the door. Try out our salon management software, it will be a sure way to keep your shop organized for growth.

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Say we spent $1000 dollars on advertisements to get 100 new clients, the goal in this scenario is to bring in those new clients but we’d also like to retain as many as possible. Retention is key to ensure return on your investment. Although advertising is a great way to bring in new customers it is definitely not the only effective plan for a newer business owner. There are various free techniques that can be used to share your brand.

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Prepare your business

Let’s start at the root, how can you retain a solid customer base? Before we even begin marketing our business, we want to create an atmosphere that makes customers feel welcome. Make sure you keep the shop clean, provide a warm welcome to all your customers, you want the customer to feel special, you are providing a service that can be done elsewhere so make sure their experience with you is unlike anything they can get somewhere else. This can be as easy as sitting down with them to understand what they would like, or even providing some cheese & wine in the waiting area. 

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Different things work for different people but it never hurts to try new things that you think might work. This brings us to another method of growth which a lot of businesses miss out on. Reviews! Oftentimes if you aren't asking for reviews most people won’t bother to leave one. In most cases the only time someone will go out of their way to review is if the experience was overwhelmingly poor. To counteract this be sure to ask for as many reviews as you can. Sometimes a business owner may think asking out right for a review is tacky or would ruin the customer experience. That is why we have streamlined reviews for you here at SalonPro, with an integrated review system, your customer will receive a review request along with their receipt. 

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When a potential customer is looking for a new Salon in town a majority of them will head to Google for a quick search. You want your business to stand out here as well, and that is what the reviews will do. With SalonPro Software, reviews will be sent straight to your google business, so if you haven't already make sure you have your business setup on google. This will show you on google maps, and if you have a strong review system it will boost you right to the top of the list.

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Advertising Techniques

Now that you have strengthened the foundation of your business to allow for retention you can look into the larger advertising strategies. From google to facebook you can find a bunch of places to advertise. Ads are effective if you choose the correct approach, although it’s more than just playing your ad. To create an effective advertising strategy you want to look at your target audience. You want to target people close enough to make the trip to your salon, this can be done with most advertising platforms. The other focus is on creating content that will appeal to your target audience. With some research you can take your business to the next level with the right ad campaign. 

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Don’t have the time or money to invest in online advertising? No problem. At the end of the day, if you keep up good business and the word gets around, that is all most small businesses need. The small things can really make a difference too, any extra benefits to make a customer's life easier is also a great way to retain any customer. SalonPro provides various features that will accomplish just that. With online booking for salons, SalonPro users will be able to provide their customer a portal to book an appointment, no need to wait for business hours, no need to call, the customer will do the work for you and will benefit all the same from the convenience it provides. Even appointment reminders for your salon can take the worry away from your customer, less work for you and more convenience for the customer! 

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If you are looking to grow your business, look into utilizing the tips given here. See what works for you and learn from it! SalonPro is a great place to start your growth, turn your business into something more. Payments shouldn't end transactions. They should start relationships.