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Proper balance is the key to growing any business. You see, like many cogs in a machine, it takes each one of them for a system to run well.
Proper balance is the key to growing any business. You see, like many cogs in a machine, it takes each one of them for a ystem to run well. The same can be said of your salon. It has several interconnected and interdependent channels which must all be given adequate attention.
With proper planning and assistance from the best tools and people, it should be possible to grow your business and get multiple repeat clients.
Without droning on and on, how about we get straight into the juicy details?
Here are a few tried and tested ways to grow your business and retain customers:
Before you think about how to keep clients, maybe first think about how to get as many of them first. Then afterward, you can think of ways to keep them.
What's your go-to approach to getting your business discovered? Tried and true methods of getting clients are many and it can feel like a lot of work. A few worthwhile mentions include:
Market as furiously as possible without burning a hole in your bank account. Note that you don't have to execute all the listed marketing tactics. Just find what works and double down your efforts on them.
If you focus on a particular service, you become so good that no one can contest with you. It would take so many disappointing trials before a client finds someone that matches your prowess. This way, you get to raise your rates without worries because you are irreplaceable.
Specialization is a powerful tool that guarantees client retention. For example, check out Drybar for success tips on how to nail it when selling just one service.
If your salon started a while back and has already attracted a few negative reviews, get ahead of them. If a new client sees and enquires about them, you need to have promising feedback.
A majority of us pick beauty parlors based on the quality of the service offered. So, no matter how budget conscious many of your clients are, they still would be inclined to pay more for superior work.
If you are to offer the best experiences for your customers, it's all about the people that will serve them. You need to be super talented yourself or hire a bunch of talented employees to maintain your salon's reputation. Build your personal brand as a salon owner and never stop growing.
Won't you dislike it if after finalizing a deal with someone you realize the deal or some aspect of it has changed? Getting rid of any hidden fees will keep clients coming back for more without hesitation.
It's imperative to utilize scheduling tools to let potential service buyers book you at any time of day and night. This is a great way to combat low sales. Try out SalonPro, an all-in-one salon management software.
Both your staff and returning clients must be rewarded for being loyal. But you don't have to do it like everyone else. While discounts can come with events such as holidays, sending a special discount when a client has a birthday or a wedding is a surefire way to make them feel special. To retain customers and keep them coming back for more, it's important to design a successful loyalty program for your salon.
Train your staff to recommend additional products in a subtle, less annoying manner. Upselling, like promotions, is key to driving more sales and amazing bottom lines. Upsell when the clients are going through the peak phases of their session.
Voila! Now you know how to go about growing your salon business and getting repeat clients. You need to plan well, decide which services to sell, and get your finances in order.
Last but not the least, invest in a complete salon software marketing suite that makes management fast and effective. This way, as your business starts growing, the explosive activities that come after won't make you lose your sanity as many would easily be automated.
Now that you have a solid game plan, it's showtime. We know you got this.
Are you ready to take the next step in growing your business? Well, let’s take a look at some simple and effective methods of attracting and retaining customers at your salon.
Employee management is one of the most taxing duties of running a salon. You need to draw up work contracts, accurately track commissions for each of your workers, communicate expected standards, direction, and more.
Like other industries, salon business, and the beauty industry, in general, is experiencing a boom. Colorful nails, glass skin, nail art, and other bold choices are on the rise.
One of the more prudent business decisions while running a salon, is to have some sort of customer retention plan offering special beauty tutorials or simply bettering your customer service.