Proper balance is the key to growing any business. You see, like many cogs in a machine, it takes each one of them for a ystem to run well. The same can be said of your salon. It has several interconnected and interdependent channels which must all be given adequate attention.

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With proper planning and assistance from the best tools and people, it should be possible to grow your business and get multiple repeat clients.

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Without droning on and on, how about we get straight into the juicy details?

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Strategic and practical ways to grow your salon business

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Here are a few tried and tested ways to grow your business and retain customers:

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1. Find working ways to attract clients

Before you think about how to keep clients, maybe first think about how to get as many of them first. Then afterward, you can think of ways to keep them.

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What's your go-to approach to getting your business discovered? Tried and true methods of getting clients are many and it can feel like a lot of work. A few worthwhile mentions include:

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• Offline advertising 
• Word-of-mouth 
• Search engine marketing
• Social media adveritisng
• The power of referrals
• Host workshops
• Conduct open-house events
• Influencer marketing

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Market as furiously as possible without burning a hole in your bank account. Note that you don't have to execute all the listed marketing tactics. Just find what works and double down your efforts on them. 

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2. Specialize whenever possible 

If you focus on a particular service, you become so good that no one can contest with you. It would take so many disappointing trials before a client finds someone that matches your prowess. This way, you get to raise your rates without worries because you are irreplaceable.

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Specialization is a powerful tool that guarantees client retention. For example, check out Drybar for success tips on how to nail it when selling just one service.

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3. Get ahead of bad reviews

If your salon started a while back and has already attracted a few negative reviews, get ahead of them. If a new client sees and enquires about them, you need to have promising feedback.

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4. Give everyone the VIP treatment 

A majority of us pick beauty parlors based on the quality of the service offered. So, no matter how budget conscious many of your clients are, they still would be inclined to pay more for superior work.

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5. Keep learning or hire the best talent

If you are to offer the best experiences for your customers, it's all about the people that will serve them. You need to be super talented yourself or hire a bunch of talented employees to maintain your salon's reputation. Build your personal brand as a salon owner and never stop growing.

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6. Be as transparent as possible

Won't you dislike it if after finalizing a deal with someone you realize the deal or some aspect of it has changed? Getting rid of any hidden fees will keep clients coming back for more without hesitation.

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7. Make bookings easier

It's imperative to utilize scheduling tools to let potential service buyers book you at any time of day and night. This is a great way to combat low sales. Try out SalonPro, an all-in-one salon management software.

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8. Reward loyalty

Both your staff and returning clients must be rewarded for being loyal. But you don't have to do it like everyone else. While discounts can come with events such as holidays, sending a special discount when a client has a birthday or a wedding is a surefire way to make them feel special. To retain customers and keep them coming back for more, it's important to design a successful loyalty program for your salon.

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9. Coach your staff on upselling

Train your staff to recommend additional products in a subtle, less annoying manner. Upselling, like promotions, is key to driving more sales and amazing bottom lines. Upsell when the clients are going through the peak phases of their session.

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It’s show time!

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Voila! Now you know how to go about growing your salon business and getting repeat clients. You need to plan well, decide which services to sell, and get your finances in order.

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Last but not the least, invest in a complete salon software marketing suite that makes management fast and effective. This way, as your business starts growing, the explosive activities that come after won't make you lose your sanity as many would easily be automated.

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Now that you have a solid game plan, it's showtime. We know you got this.

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